Products & Services
The New World 'n' Jazz Philosophy
New World 'n' Jazz is
a full-service marketing, promotion, and consulting company for
the Jazz, Smooth Jazz, and World Music formats. We work with over
1,000 radio stations in the United States and Canada to make sure
you get the highest amount of coverage possible. An effective and
thorough radio promotion campaign is the key to your success. A
successful radio promotion effort helps generate saleswhen
consumers hear your music on the radio and decide they like it,
they will be likely to purchase your album. Thus, it is our philosophy
that the more your music is heard, the more successful your project
will be. Our goal is your success.
How We Handle Your Promotional Campaign
New World 'n' Jazz puts together a unique promotional campaign that
fits your needs. First, we carefully evaluate your album and tailor
an approach to promoting your project. Then we continuously follow
up with key radio stations in key markets, and track the progress
of your project.
Although we are in weekly contact with a vast number of stations,
we focus on specific stations that report to the JazzWeek, Radio &
Records, and CMJ Network charts. This tactic gives your project the
highest possible visibility, which increases awareness about your
album within the industry.
Here are the specific steps we take:
- Pre-Sell : We start promoting
your project before the radio programmers even receive it in the
mail. This advance notice allows the radio programmers to receive
all of the pertinent information about your album. This allows
them to add your album to the station's rotation as soon as it's
- Project Coordination : We
coordinate your project's ship and add dates so that your CD will
have the greatest possiblity of making an impact on the charts
in trade magazines.
- Air-Play Increase : After
a station adds your album, we focus on increasing the frequency
of your air-play. The more a reporting station plays your music,
the better chance it has to climb the charts. We continuously
work with stations and encourage them to increase the frequency
in which your project is played on their station.
- Additional Promotion : Additional
promotion efforts include the coordination of giveaways, tour
dates, interviews, station ID's, album features, and special station
- Project Maintenance : After
your project peaks we go into the maintenance period, where we
continue to track your album to make sure it gets the longest
What We Provide You With
For your convenience, we will
provide you with a weekly tracking
report. In a no-nonsense way, this report will outline your project's
progress throughout the country.
The most important thing we provide you with is our hard work, our
integrity, our commitment to our clients, and our industry-wide
reputation. We have spent years developing strong relationships
with the people that program the radio stations. We are your liaison.
How You Can Start a New Project With Us
If you are interested
in starting a new project with New World 'n' Jazz, please send your
CD by mail to Neal Sapper and Matt Hughes. For their current mailing
addresses, please see the contacts page.
© 2003 New World 'n' Jazz. All rights reserved.